Mattel Inc. is set to launch its inaugural autistic Barbie doll in a bid to enhance representation for children. Collaborating with the Autistic Self Advocacy Network (ASAN), the toy maker aims to provide autistic kids with a relatable figure while also conveying a positive message to non-autistic individuals.
Noor Pervez, the community engagement manager at ASAN, highlighted the importance of early reinforcement through the doll. The unique features of the Barbie were carefully selected over an 18-month development period with input from advocates. For instance, the doll’s eyes are designed to shift slightly to the side to depict the tendency of some autistic individuals to avoid direct eye contact.
To further represent autistic behaviors, the doll features mobile elbows and wrists to acknowledge stimming and other gestures used by autistic individuals. Additionally, it comes with a fidget spinner for sensory purposes. The design team deliberated on outfit choices, ultimately selecting a loose-fitting garment to cater to sensory sensitivities. The doll is also equipped with a tablet to represent non-speaking autistic individuals and is crafted to reflect both autistic women and people of color.
Deepa Singal, the scientific director at the Autism Alliance of Canada, emphasized the significance of broader representation in addressing the under-diagnosis of girls with autism. She noted that initiatives like the autistic Barbie doll play a crucial role in shifting societal understanding.
The Barbie doll’s representation of non-speaking individuals normalizes diverse modes of communication and emphasizes the importance of supportive communication needs. This release aligns with a broader trend in inclusive children’s entertainment, following the introduction of characters like Julia on Sesame Street.
Part of Mattel’s Fashionistas line, the autistic Barbie joins a diverse range of dolls representing individuals with various disabilities and conditions. The collection aims to reflect the diversity of the world and foster inclusivity. Jamie Cygielman, Mattel’s global head of dolls, expressed pride in introducing the first autistic Barbie as part of the company’s ongoing commitment to diversity and representation.
Noor Pervez, drawing inspiration from his childhood experiences with inclusive dolls, highlighted the role of toys in promoting empathy and understanding. The autistic Barbie serves as a means for children to recognize and accept autistic individuals as an integral part of their world, fostering inclusivity and empathy.