The 114th edition of the Calgary Stampede concluded on Sunday, with the event attracting over 1.4 million attendees over its 10-day duration. Although this year’s attendance did not surpass the record-breaking numbers of 2024 and 2025, CEO Joel Cowley expressed satisfaction, hinting that it might rank as the third-highest attended Stampede in history.
Cowley highlighted the significance of exceeding 1.4 million guests in 2026 against the backdrop of economic uncertainties and affordability concerns among Canadians. To address these concerns, the Stampede introduced initiatives such as four free-admission days and various community activities outside the park.
Statistics revealed that approximately 70% of attendees were from Calgary and nearby regions, with 11% coming from other parts of Alberta, 12% from different Canadian regions, and 7% internationally. Cowley emphasized the economic impact generated by the outside visitors, citing last year’s Stampede contributing $389 million to Alberta’s economy.
Stampede president Stuart O’Connor praised the successful year, mentioning the impressive turnout for the Stampede parade and the diverse lineup of over 100 artists performing at the event. He also highlighted the popularity of the Rangeland Derby chuckwagon races and rodeo competitions, which garnered significant attention from spectators.
Despite the overall success, an incident during the chuckwagon races raised concerns about animal welfare. The injured horse is currently receiving medical care, with hopes for its recovery. The Vancouver Humane Society, a vocal critic of the Stampede’s animal events, expressed disappointment over the incident, citing a pattern of annual incidents and animal fatalities.
Looking ahead, Cowley emphasized the positive outlook for the Calgary Stampede, citing the new 20-year master plan for Stampede Park unveiled earlier in the year. With ongoing enhancements in various aspects, including security, crowd management, and park cleanliness, and future land availability due to the demolition of the Scotiabank Saddledome, the Stampede is poised for a promising future.