Stellantis has unveiled plans to revamp its 12 North American products and introduce 11 new models as part of its ambitious $96 billion (60 billion euros) global business strategy announced at an investor summit in Auburn Hills, Michigan. The company emphasized that 60% of its worldwide investment until 2030 will be directed towards its North American brands and products, citing significant growth potential and brand strength in the region.
The company is set to introduce 60 new car models across its global fleet, ranging from traditional combustion engine vehicles to fully electric options. These initiatives will be supported by investments in technology, partnerships with other automakers, and optimizing manufacturing capabilities, with 50 models receiving substantial updates.
In North America, Stellantis aims to expand its hybrid lineup, introduce new pickup trucks, a compact van, and seven affordable vehicles. CEO Antonio Filosa highlighted the strong market presence of Jeep, Ram, Dodge, and Chrysler as key growth drivers for the company.
The company has set a target of achieving a 25% revenue increase in North America by 2030, with an anticipated adjusted operating income margin of 8% to 10%. Stellantis plans to enhance its market coverage in North America from 60% to 90% while improving cost competitiveness, aiming to save $4.8 billion (3 billion euros) within its North American operations by 2028.
Tim Kuniskis, responsible for overseeing Stellantis’ North American brands portfolio, expressed confidence in the growth prospects of Jeep, Ram, Dodge, and Chrysler. He emphasized the strategic expansion into new vehicle segments to drive growth, including the introduction of three new crossovers under the Chrysler brand.
Looking ahead, Stellantis intends to refocus its investments on key brands like Jeep, Ram, Peugeot, and Fiat, along with its commercial vehicle unit Pro One. The company aims to leverage its underutilized factory capacity to explore contract manufacturing opportunities for Chinese automakers in Europe and other global partners.
As part of its strategic realignment, Stellantis plans to allocate significant funds towards global platforms, powertrains, and emerging technologies, while targeting annual cost reductions of 6 billion euros by 2028. In Europe, the company anticipates a 15% revenue growth during the plan period, with an operating income margin projected between three to five percent.