Bob Johnston, a mayoral candidate in Sudbury, Ontario, is utilizing artificial intelligence to create campaign posters, aiming to infuse humor and optimism into his community. The AI-generated images depict Johnston as a cheerful cartoon character, featuring his prosthetic legs, engaged in activities like fixing a pothole and driving past the Big Nickel.
Johnston expressed delight in the positive reception of his AI campaign posters, noting that individuals have even requested to keep the signs post-election for personal enjoyment. While candidates are undergoing certification for the upcoming municipal elections in October across Ontario, experts have pointed out the absence of specific regulations governing the use of AI in political advertising.
Andrea Lawlor, an associate professor at McMaster University specializing in political science, highlighted the potential benefits of AI for candidates, especially in cost reduction for those lacking significant financial support. However, the current landscape lacks substantial governance over the use of AI in political campaigns, presenting challenges in establishing regulations.
Although there are no explicit rules under the Municipal Elections Act or Sudbury bylaws regulating AI in election advertising, the city clarified that AI ads must adhere to existing political ad requirements. Scott Lemke, an election law attorney, emphasized that while utilizing AI for simple posters is generally permissible, creating misleading “deepfakes” through AI is criminalized.
Professor Lawlor noted some progress in regulation efforts, citing Bill C-25, which amends the Canada Elections Act to hold parties and candidates accountable for AI usage. Nevertheless, she highlighted the need for comprehensive regulations to address public concerns and ensure transparency in AI utilization.
Residents of Sudbury have expressed mixed views on AI-generated ads, with some, like teacher Brady Chartier, raising concerns about the impact on truth and misinformation perception among younger generations. Despite these reservations, Johnston emphasized the positive feedback his AI posters have garnered, portraying them as a symbol of change and innovation in political campaigning.
As the use of AI in political advertising evolves, Lawlor emphasized the importance of maintaining standards of verifiability and the necessity for clear regulations to guide candidates in utilizing AI responsibly. While uncertainty lingers on the future of AI in election campaigns, there is growing consensus on the need for government intervention to provide clarity and address public skepticism towards AI technology.