Halifax Mayor Andy Fillmore shared that he found humor in a social media advertisement that appeared to be encouraging Halifax residents to consider relocating to Regina. The ad featured a message implying a need to move on from Halifax and provided a link to a website aimed at assisting individuals in finding housing and job opportunities in Regina. Economic Development Regina was behind the creation of this ad campaign, which aims to prompt people to reflect on their financial and career aspirations and explore the benefits of living in a city like Regina.
Speaking about the advertisement, Fillmore expressed admiration for its bold and innovative approach, mentioning that Halifax, unlike Regina, does not actively promote itself to attract residents due to the natural influx of people to the city. Fillmore appreciated the unique color scheme and design of the ad, highlighting the importance of cities being proactive and engaging in modern marketing strategies to adapt to changing trends.
While the campaign stirred discussions among Halifax residents, some defending the allure of Halifax’s coastal location compared to Regina’s landlocked status, Fillmore emphasized that the ad serves as a reminder of the quality of life Halifax offers. Despite the ad not necessarily persuading individuals to move to Regina, Fillmore noted that it instills a sense of pride in Halifax residents.
Regina Mayor Chad Bachynski responded to the campaign by highlighting the positive aspects of Regina and the opportunities available in the city. Economic Development Regina’s representative mentioned that Halifax residents possess the necessary skills and values that align with Regina’s career prospects and community ethos. The campaign aims to attract individuals looking for career advancement, a lower cost of living, and an improved quality of life in Regina.
In conclusion, the ad campaign sparked a dialogue between the two cities, shedding light on the unique characteristics and offerings of each location. Both mayors acknowledged the need to promote their cities effectively while appreciating the strengths and appeal of their respective communities.