Amid uncertain trade policies and tensions with the U.S. administration, Keith Fowke from Winnipeg has decided to forego American travel plans this year. Instead, Fowke is considering a family road trip to the Royal Tyrrell Museum in Drumheller, Alberta. He emphasized the allure of exploring Canada’s scenic routes and supporting local economies during these challenging times.
Fowke’s choice reflects a broader trend of declining cross-border travel by Canadians, both for leisure and business purposes. This shift has prompted many to explore domestic tourism options, with a spotlight on less mainstream destinations like small towns.
According to Tyler Walsh, the director of marketing for Winnipeg’s economic development and tourism sector, cities like Winnipeg are working diligently to attract visitors amidst changing travel patterns. Christine Chettiar, a bed and breakfast owner in Bathurst, New Brunswick, has observed a surge in bookings from Canadians, citing apprehensions about traveling to the U.S. due to recent border checkpoint and immigration detainment incidents.
Tourism experts like Wayne Smith suggest that Canadians are now seeking unique experiences off the typical tourist path. Cities like Winnipeg are adapting their marketing strategies to appeal to this trend, showcasing creativity and local charm to draw visitors. Newfoundland and Labrador are also witnessing increased tourist interest, with many Canadians opting to explore closer to home.
In Moose Jaw, Saskatchewan, tourism officials are embracing a playful approach to attract visitors, including Americans. The city’s promotion featuring Mac the Moose, the world’s tallest moose statue, highlights Moose Jaw’s quirky allure and historical underground tunnels.
Overall, Canadian tourism operators are reporting a surge in business, with increased interest from Canadian and European travelers. The favorable exchange rate and welcoming hospitality are contributing factors, reassuring visitors amidst current political uncertainties. Dennis Campbell, CEO of Ambassatours Grey Line, emphasized the warmth and inclusivity of Canadian hospitality, ensuring a memorable experience for all visitors.
As Canadians like Keith Fowke plan their local adventures, the focus on domestic tourism continues to grow, encouraging exploration of Canada’s diverse attractions and supporting communities nationwide.